Launch event: Behavioural Insights Project Expands Regional Efforts to Combat Plastic Pollution

Phase II of the “Breaking the Plastic Habit in ASEAN” project was successfully launched on 18 October 2024 at the ERIA office in Jakarta. The event was attended by more than 100 participants, both in person and online. This phase brings together an expanded network of partner organizations, countries, and project initiatives aimed at advancing sustainable plastic consumption across the region. A two-day capacity-building workshop was held on 16-17 October 2024, alongside the launch event, to partner organizations for project implementation from January to August 2025.

At the event, Mr Reo Kawamura, Director of the Regional Knowledge Centre for Marine Plastic Debris, emphasized, “The case studies will equip provide policymakers, businesses, and civil society with practical skills for behavior-focused projects. Combining Behavioural Insights with strong policies and cross-sector partnerships will drive the changes needed to reduce plastic waste and promote sustainability in ASEAN.”

Building on the achievements of the previous project, Phase II extends the project to six Southeast Asian countries, broadening the scope and diversity of initiatives. These new projects will be implemented by a wide range of organizations, originating from academic, governmental, business, and civil society background. The initiative also introduces a new measurement framework designed to evaluate the impact of ‘nudge’ interventions, providing practical tool for policymakers and stakeholders.

Representatives from the Ministry of Environment and Forestry of Indonesia stated “Civil society movements promoting initiatives such as behavioural insights can support government efforts to manage waste sustainably. I hope the success of this project can be scaled up and implemented in other regions of Indonesia.” The expanded Phase II projects will use Behavioural Insights to complement existing policies, such as bans and taxes

As ASEAN grapples with the global challenge of plastic pollution, Phase II of the project reaffirms the collective commitment to fostering sustainable, long-term change. Through increased collaboration across sectors and regions, the project is set to contribute significantly to the shared vision of a cleaner and more sustainable ASEAN.

The project will be carried out by ERIA and the Institute for Global Environmental Strategies (IGES).